Peter Moore Spills the Beans on Microsoft Strategy on 360
- Scribbled on February 25th, 2007 by Jonah Falcon
- Filed in Interviews, Microsoft Xbox 360
In an amazing interview with Game Informer, Peter Moore revealed Microsoft’s past and future strategy for its console marketing and development with the Xbox 360. Highlights of the interview include:
On ”hardcore gamers”
…When we started building the strategy back in 2003, early 2004, we realized that the first 15 months, knowing what our ship date was even back then, would be critical to continue to recapture what’s called the hardcore gamer, and we want to make sure that we continue to have that sort of person on our side, because they’re very important to the overall ecosystem.
On the Xbox-to-Xbox 360 design
We recognized that both our strengths with Xbox became our Achilles’ heel with Xbox 360 in that we had built a very legitimate gaming device that had been taken to heart by the hardcore guys who when Microsoft announced the Xbox were very skeptical about our ability to deliver real gaming experiences on the console. I think we put all of that to rest very, very effectively and repositioned the brand. We went from black to white-it’s brighter and more optimistic brand.
On the Wii
…Since the day I saw Iwata-san pull the nunchuck controller out from under his podium a few years ago at TGS, I’ve always realized that was the right thing for Nintendo to have to do for what they needed to do to be successful in this next generation. And it was always going to be a challenge for us.
Read the entire interview here.
(Thanks, Game Informer.)
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