Extreme Advertising: Sony Uses Beheaded Goat For God of War II
- Scribbled on April 29th, 2007 by Devin Grimes
- Filed in Sony PlayStation 2, WTF
A UK website is reporting on the rather grotesque means of promotion that Sony used for God of War II at a recent launch celebration. In the midst of topless women, knife throwing, and pulling snakes out of pits, was a beheaded goat carcass, which attendees could reach inside of and feast on offal straight out of it’s stomach.
These images come to us courtesy of the UK’s Official Playstation 2 Magazine, which upon many requests and protests from animal activists is being pulled from newsstands.
The International Fund for Animal Welfare spoke out against the act, stating:
We are always opposed to any senseless killing of an animal and this sounds like a gruesome death. We condemn Sony’s actions. It is stupid and completely unjustified.
Although Sony is claiming that the animal was purchased from a butcher, and not slaughtered specifically for the party, this stunt has certainly pushed game advertising to a new extreme. Has it gone too far? It’s certainly a little too much, and had it happened in the United States it would have been blown way out of proportion. Leave us your opinions in the comments…
(Via Joystiq)
May 1st, 2007 at 7:36 am
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