Electronic Arts Goes Casual
- Scribbled on June 7th, 2007 by Jonah Falcon
- Filed in Casual Gaming, Industry News, Press Release
Electronic Arts has seen the gobs of money that PopCap and other casual game developers are raking in – and the Wii’s success is directly related to casual gaming, too – and have branched off a specialized development company devoted to casual gaming, EA Casual Entertainment, which will create games for consoles, handhelds, the PC and mobile phones.
Kathy Vrabeck, who was formerly the President of Electronic Arts, stated, “All over the world, consumers are playing games that don’t require hours of intense concentration… The common denominator is casual fun. Whether it will be playing Harry Potter and the Order of the Phoenix on the Wii with the family or downloading Madden NFL 08 on a phone, quick-to-the-fun games are bringing new players and new demographics to interactive entertainment.”
Casual games is where the real money is, and sometimes where the innovation is as well.
(Thanks, Achievement Junkie.)
June 7th, 2007 at 1:56 pm
No friggen kidding. Maybe I should be hired into EA so I can also tell them common sense like this.
September 9th, 2007 at 12:35 am
[...] of course, but the mainstream press is starting to twig to the fact that casual games are becoming a major market force in the computer and video game industry. It’s interesting that MSNBC author Kristin Kalning correctly points out the little-realized [...]
September 20th, 2007 at 4:31 pm
[...] of course, but the mainstream press is starting to twig to the fact that casual games are becoming a major market force in the computer and video game industry. It’s interesting that MSNBC author Kristin Kalning correctly points out the little-realized [...]
October 17th, 2007 at 12:22 pm
[...] Source located at: http://www.gamestooge.com/2007/06/07/electronic-arts-goes-casual/ [...]
October 18th, 2007 at 12:52 am
I would like to know how to get unsubscribed and out of your data base. When I click on unsubscribe link I need to put in my email or my member ID comes up and then I put in what I know is right pw and it gives me lemons. Please just take me out of the database.
Ruth
August 19th, 2008 at 1:51 pm
[...] Co-founder of Popcap Jason Kapalka describes how he got the last laugh when some online distributors refused Bejeweled, claiming, “It’s not even a game.” Now every company and their brother are trying to imitate Popcap’s casual line of games, from Real to Virgin to Electronic Arts. [...]