Halo Movie Finally Underway… Or Is It?
- Scribbled on June 19th, 2007 by Jonah Falcon
- Filed in Industry News, Microsoft Xbox 360, Press Release, Shooter
Variety is reporting that the Halo movie may finally be moving ahead. Fox has agreed to back the film, and will handle worldwide merchandise licensing for “Halo” on behalf of the tech giant.
Fox is aiming to launch a broad array of products, from books to apparel to collectible merchandise, in conjunction with the release of “Halo 3″ in September. But given the huge popularity of the vidgame series, Dekel said he’s confident his division can continue to sell licensed products in the next few years until a fourth “Halo” game comes out.
In other words, Halo is one huge cash-cow of a franchise and Fox doesn’t want to miss out, especially when conservative estimates of the Halo 3 launch are at $172M on the first day.
Does this mean the Halo film is coming? It certainly doesn’t hurt.
June 19th, 2007 at 9:56 am
no it certainly does not hurt, but all this is saying is that Fox has the licensing deal just like ti does for PDZ and Kameo two games that (thank god) are not movies…
November 26th, 2007 at 1:19 pm
[...] there be an awesome movie based on a video game? Hopefully, a movie based on a certain futuristic super soldier will be it. Share and Enjoy: These icons link to social bookmarking sites where readers can [...]