Halo 3: From Geek Culture to Mainstream Icon
- Scribbled on September 19th, 2007 by Jonah Falcon
- Filed in Editorial Content, Microsoft Xbox 360, Shooter
If you only get one thing from the Halo 3 phenomenon, is that Reuters thinks we’re geeks. It also shows that mainstream press is just starting to understand the calling power of a simple video game icon.
“Halo 3″ is just such a title and Microsoft has kicked off an advertising blitz that includes evocative TV spots featuring live actors recalling events that happen in the game.
Transmuting “Halo” from geek spectacle to the mainstream is a challenge for a company more used to pitching operating systems and word-processing software than building consumer entertainment products.
Microsoft is wary of watering down “Halo,” meaning it would rather walk away from deals for Master Chief pajamas or Covenant sippy cups.
Of course, Reuters is saying what we already know - and yes, we do expect Halo 3 brand tampons and for this simple video game to make the world into a better place.
September 19th, 2007 at 4:31 pm
But I would wear Master Chief pajamas. Finish the Bedtime!
September 19th, 2007 at 5:10 pm
I’m more of a Covenant sippy cup kind of guy, myself…