Kaz Hirai: Sony to Market PS3 as Blu-Ray Player
- Scribbled on September 21st, 2007 by Jonah Falcon
- Filed in Blu-Ray/HD-DVD, Interviews, Sony PlayStation 3
Sony’s new marketing campaign will be to promote its Blu-Ray’s capabilities over games:
Although the PS3’s Blu-ray drive has caused lots of price/cost issues for the Japanese giant, Sony’s Kaz Hirai has told the Financial Timers that the company will be using Blu-ray as the leading tool in the PS3’s future marketing campaigns.
They insist that games will still be important, despite the marketing redirection:
“The PS3 is first and foremost a video games machine but we want to say ‘by the way, it’s a great Blu-Ray player as well’,” he said.
Is this a wise move, since Blu-Ray players have been dropping in price lately? Should Sony have included a Blu-Ray player at all? Comment away.
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