Apple Has “No Game Plan” on Games
- Scribbled on January 17th, 2008 by Jonah Falcon
- Filed in Apple, Industry News, Interviews, Mac, Shows and Events
Despite the Mac OS X Spore announcement at the MacWorld Conference and Expo, Apple still has “no game plan” regarding gaming on the Mac, according to Develop Magazine.
Speaking to GameDaily, David Cole of DFC Intelligence said: “To me they just don’t seem to have a high-end game strategy.
They seem to feel they don’t need that consumer.
“As far as the Mac, I just don’t see it being a major option for a serious gamer and that is a reason, despite it having a new found cool factor, I think they have decided to concede the hard-core gamer to Microsoft.”
This may change soon, however, said Colin Sebastian of Lazard Capital Markets “Apple has not embraced video games as aggressively as have other platform manufacturers, but given the ongoing strong market growth it’s difficult to imagine that they can remain on the sidelines for long. Particularly with the iPhone, Apple has an opportunity to drive increasing awareness and use of games and other digital media, where carriers and handset manufacturers have been slow to make progress.”
(Thanks, Develop Magazine.)
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