Coca-Cola and Nestle Advergames Coming
- Scribbled on March 4th, 2008 by Jonah Falcon
- Filed in Casual Gaming, Industry News, Press Release
Well, if you enjoyed the free Xbox Live advergame Yaris, be prepared for more coming from Coca-Cola and Nestle, as they’re gearing up with advergames of their own. According to Casual Gamer Chick, “Coca-Cola and Nestle have decided to put advertising dollars into video games instead of more traditional ads. Coca-Cola and Nestle are attempting to target the millions of users that play online games.”
With a seemingly boundless environment, advertising opportunities are limitless, he noted. “Clients can choose to do anything from branding an entire building to putting up their own landmarks and icons. They can even incorporate their own characters and mascots in the world. And let’s not forget available ad spaces on media such as billboards, posters, walls and floors,” he said.
So, what do you think? A chocolate themed Pac-Man game from Nestle? A weird version of Grand Theft Auto seen in that Coke commercial (”Give a little love and it all comes back to you!”)?
(Thanks ABS-CBNNEWS and Casual Gamer Chick.)
Leave a Comment (NOTE: Comments are moderated)