GTA4: $500M in Sales, 3.6M First Day Copies Sold
- Scribbled on May 7th, 2008 by Jonah Falcon
- Filed in Action, Industry News, Legal Brief, Microsoft Xbox 360, Press Release, Sony PlayStation 3
Has Take 2 Interactive’s constantly putting off Electronic Arts’ desire to buy them started to bear fruit? The New York Times states that Take 2 is going to announce that they sold $500M worth of copies of Grand Theft Auto IV, with over 3.6M copies sold on the first day, and 6M copies sold to date. Already, the stock, which Electronic Arts wanted to buy for $27 per share from investors in a $2B hostile takeover, has risen to $26.35.
The sales exceed projections of industry analysts who were estimating that some five million consumers would purchase the game in the first two weeks.
Of course, this doesn’t mean Electronic Arts won’t buy Take 2 now, but it does mean Electronic Arts will have to not only raise its price, but other companies may jump in now as well as Take 2 begins fielding offers.
(Thanks, NY Times.)
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