Nintendo Killing Itself?
- Scribbled on October 3rd, 2008 by Jonathon Howard
- Filed in Editorial Content, Features, Nintendo Wii
Gameplayer has a long essay up on their site concerning Nintendo’s new business plan, and I encourage all of you to take the time to read it.
An excerpt:
So why then is Nintendo digging its own grave? Because gamers have stopped caring, and without gamers there is no long-term sales security for the company. Besides the belated announcement of Pikmin 3 – which will not hit our shores until 2010 at best – nothing has shown us that Nintendo plan on delivering must-play software anytime in the near future for gamers. And it has been such a quick demise too: after E3 2006 every single one of us was excited by the Wii and only two years later almost the entire Nintendo wad seems to have blown.
I’ll just leave a few comments here. If you’ve read any of my stories you already know I have very little respect for how Nintendo is running its business these days. They’ve gone beyond providing a product and now are trying to provide a lifestyle; they seem to be morphing very much into another Apple. I don’t want a lifestyle. I want a console I can play good games on, and Nintendo isn’t providing that anymore. Yhey just want me to drink the Kool Aid and love them. Sorry, I’m not up for that.
The writer at Gameplayer did a great job putting my feelings into readable prose. The feeling you’ve had recently? That perhaps Nintendo isn’t what it used to be? That they no longer care about you as a gamer? That feeling is dead-on and its a policy that is likely going to kick Nintendo out of gaming and into whatever industry they currently wish they were in.
Oh well, they had a good run.





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