Why Sony Can’t Drop PS3 Price
- Scribbled on December 30th, 2008 by Jonah Falcon
- Filed in Features, Industry News, Sony PlayStation 3
C|Net has posted an article on why Sony can’t drop the price of a PlayStation 3, despite recent reduced manufacturing costs:
There’s no secret that Sony’s console is priced too high. And although Sony zealots try to pretend that it offers more value and is the “Cadillac” of the video game industry, it’s abundantly clear that what consumers want — an affordable console — isn’t something they find in the PS3. Value or not, consumers want to save money… In essence, Sony finds itself in a dangerous position: it needs to make money, so it wants to keep its prices high, but by doing so, it’s not selling as many units and its goal of becoming profitable byway of the “value” argument simply isn’t working. And as the recession deepens and consumers are looking to save money wherever possible, Sony is quickly finding out that it’s not a good time to be the “value leader” instead of the “cost leader”… But when a console that has been available for over two years still costs $448.73 to produce and the parent company is in financial trouble, dropping the price to a more suitable level — $299 — is almost out of the question.
It all goes back to one thing: Sony, if it wanted the PS3 to be a video game console leader, should have never foisted the Blu-Ray drive on gamers who wanted to pick it up.
December 30th, 2008 at 7:01 pm
now, if sony dont learn from this they can forget about the ps4 being higher than 300.00 it will sink faster than ps3
February 2nd, 2009 at 6:44 pm
[...] explained why Sony can’t drop the price of the PS3 – but the rumors still persist; wishful thinking, [...]