Zoonami founder Michael Hollis has expressed disappointment in Nintendo’s lax attitude towards WiiWare, the Wii equivalent of Xbox Live Arcade and PlayStation Network.
“Apple have had such massive success in capturing media attention – they’ve sucked all of the air out of it. I don’t know that Nintendo’s putting a great deal of energy into trying to generate PR for WiiWare or DSiWare.”
He stated that WiiWare could be profitable if Nintendo could engage Wii owners:
“I think it’s a very fine thing. The best thing about it is the size of the marketplace you can access. There’s a huge number of people who have a Wii, and a goodly proportion of those download games from WiiWare – it’s tens of millions of people, and it’s not overloaded with games, unlike some other app stores I could mention.”
The size of the Wii audience has always been tempting to publishers and developers, but the issue is that Nintendo built a console audience that simply does not buy games, nor has any wish to. There’s console sales and active console use, and sales figures and polls have shown that Wii owners are content to shelve their console for most of its lifespan.